Μέσα από την υψηλότερη αυτή αξία επιτυγχάνεται το ανταγωνιστικό πλεονέκτημα της επιχείρησης, δηλαδή η υπεροχή της ίδιας και των προϊόντων της έναντι του ανταγωνισμού. Όλα τα παραπάνω με τη σειρά τους οδηγούν σε πιστότητα των πελατών και τελικά σε επαναλαμβανόμενες πωλήσεις των προϊόντων / υπηρεσιών της επιχείρησης.

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Η πώληση συνεπάγεται την προσέλκυση πελατών στα αγαθά σας για να τα ανταλλάξουν με μετρητά, ενώ το μάρκετινγκ ασχολείται με την αξία της συναλλαγής.

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Το οικοσύστημα του μάρκετινγκ αλλάζει συνεχώς και είναι αδύνατο να συμβαδίζει με τις νέες τάσεις, μεθόδους και τεχνολογίες.